Tuesday, January 9, 2018

The Small Business Optimism Index hit an all-time high. That’s the new Presidential Approval Poll.



In olden days (pre-2016), candidates for president were not so different from each other. I can remember pundits complaining endlessly about how similar the Democrats and Republicans had become. In that environment, you can easily imagine someone who voted for Candidate A warming up to Candidate B. In those simpler times, a presidential approval poll meant something.

Today, a “presidential approval poll” is little more than taking attendance. If you’re a Democrat, you disapprove of President Trump as a lifestyle choice. If you voted for Trump, you probably still approve of him because you knew exactly what you were getting....

I contend that business optimism — and small business optimism in particular — are the new standard for presidential approval because “economics” captures most of what a president influences....

I have been telling you for two years straight that psychology drives the economy, and that a Master Persuader such as President Trump can directly influence psychology and optimism. We see him doing that right before our eyes.

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