New level of Fox News dominance demands analysis, not dismissal

◼ (T)here are three ratings stories the last two weeks that taken together show Fox News rising to a new and remarkable level of dominance - and they have been underreported in the mainstream media. - David Zurawik/Baltimore Sun

First, Fox News beat not just CNN and MSNBC, but also ABC, NBC and CBS on Nov. 4, the night of the mid-term elections. It did so in both total viewers and the key news demographic: viewers 25 to 54 years of age.

Fox more than tripled the audiences of MSNBC and CNN in total viewers, while beating ABC, NBC and CBS by more than 3 million, 2 million and 1 million viewers respectively. (See figures at end of post.)

On a watershed political night, more Americans tuned to Fox for information about the vote than anywhere else.

I have been covering media long enough to remember when CBS, NBC or ABC was the big story on election night in the 1970s and ‘80s.

And, as a critic, as late as 2008, I was thinking no channel mattered more than CNN. This year, for all the reporters it had on the ground election night, CNN barely did better than the we-lost-our-credibility-in-our-slavish-devotion-to-Obama MSNBC. That’s pathetic....

Step One in assessing this sea change is for the media establishment to admit the dominance of Fox News today. Ignoring its success doesn’t make it any less real.

And then, we need to start seriously trying to figure out how and why it has come to pass that Bret Baier and Megyn Kelly matter more to Americans on election night than Brian Williams, Scott Pelley, George Stephanopoulos, Anderson Cooper or Wolf Blitzer – way more than the latter two.

I think one of the reasons for this latest evolution of ratings dominance might be that Fox was a far better watchdog on the Obama White House than any other TV news organization. It took the heat and the blowback from an administration that showed an enmity for the press not seen on Pennsylvania Avenue since the dark days of Richard Nixon, but it stayed the course. And now with viewers seeing the contempt this administration had for them and the truth, they respect what Fox did the last six years.... KEEP READING