CARLY FIORINA GOES HEAD-TO-HEAD WITH DEMS' 'WAR ON WOMEN' ATTACK WITH NEW PAC

◼ In the 2012 election cycle, Democrats rallied around a Republican “war on women” narrative that often went without effective pushback from the GOP and arguably – combined with a far more sophisticated ground game – handed them control of the Senate, if not the White House. - Tony Lee/Breitbart

But on Monday, former Hewlett Packard CEO and 2010 California GOP Senate nominee Carly Fiorina will launch a new super PAC to focus on both issues, Breitbart News has learned.

The UP Project, which stands for "Unlocking Potential," will seek to help Republicans win back the Senate by directly confronting Democrats and their "war on women" narrative.

But unlike other super PACs, the UP Project will not do battle on TV. Instead, the PAC will solely focus on the ground game, organizing and mobilizing grassroots networks, especially of women, that can help Republicans win the messaging battle woman-to-woman and neighbor-to-neighbor.

"We need to name and shame Democrats who play the 'war on women' game," Fiorina told Breitbart News. "Too often, Republicans have allowed the label to stick because of a misguided theory that by ignoring a charge it just goes away...We need to organize strong conservative activists, especially women, and energize them to take action on behalf of our conservative principles. Women make up half this country. The UP Project is no longer going to allow Democrats to pretend we are single-issue voters."

The UP Project will hit the ground running Monday in six key swing states -- Colorado, Michigan, Iowa, North Carolina, Virginia, and New Hampshire -- that will help determine which party controls the Senate. The super PAC, which expects to have raised over $1 million by July 15th, will also recruit and develop field staff, build lists, and launch its rapid response operation this week.