◼ This is for several reasons. First, and most importantly, it will sell magazines. The Pope is the head of a large church; I can't think of anyone else on earth who is popular and who heads such a large organization, so intimately important in the everyday lives of people. - Ace Of Spades
...Picking Pope Francis also allows Time to claim Serious You Guys We're Not Anti-Religion n Stuff.
Of course the reason they would entertain picking Pope Francis (and not Pope Benedict) is that they are anti-religious. I don't mean Pope Francis isn't religious. I mean Time's interest in Pope Francis is entirely political -- they seem him as an ally in their unending political fight with the Right.
Not saying he is that -- I'm saying how that's how the left perceives him. A Polite Company Pontiff, so to speak....