Wednesday, December 18, 2013
Cover Oregon Blows Millions on Hipster Ad Campaign – Then Pulls Ads
◼ Cover Oregon announced Monday the state will quit running the quirky hipster ads. - Jim Hoft/Gateway Pundit
Critics of the quirky, vague and expensive ads will likely rejoice. The ad campaign was originally slated for about $10 million, but then officials doubled it to $21 million in October.
◼ Fewer shiny, happy people: Cover Oregon pulls hipster ads - Shelby Sebens|Northwest Watchdog
It’s no secret the health exchange in Oregon has been a train wreck since it launched Oct. 1.
But...As for the rest of it, well, it’s still a scramble to get things fixed at Cover Oregon, the website that was supposed to enroll Oregonians in health care coverage. It’s still not working, forcing the state to hire more than 400 additional workers to process paper applications.