For the alternative to be worse, it would have to be Putin or Ahmadinejad; not Romney. But there's no other available theme. Not for an incumbent who has nothing positive to show for his time in office, except giving the go-ahead to kill a wanted terrorist, while blowing the war in Afghanistan. Obama's original platform of change won't work anymore. Not "Change We Can Believe In", not "Safe, Sustainable Change" and not, "Can You Spare Some Change for My Campaign."

◼ No Country for Old Incumbents - Sultan Knish

Obama would have gone negative anyway, but he has no choice now. It's either go negative or go home. The only way to be reelected, aside from the usual standbys of voter fraud and nuking Florida, is to convince the public that the alternative really is worse. And that's hard because Romney is so bland that he's darn hard to demonize.