Wednesday, June 13, 2012

The consultants urge Obama to find a new economic message that appeals specifically to the stressed-out middle class.

Dems to Obama: Voters don't believe economy talk - Byron York/Washington Examiner

...Greenberg and Carville conclude that Obama's current campaign message -- that he inherited a terrible economy but that now things are getting better -- is disastrously wrong. "We will face an impossible headwind in November if we do not move to a new narrative," Greenberg and Carville write, "one that contextualizes the recovery but, more importantly, focuses on what we will do to make a better future for the middle class."

"It is elites who are creating a conventional wisdom that an incumbent president must run on his economic performance -- and therefore must convince voters that things are moving in the right direction," Greenberg and Carville conclude. "They are wrong, and that will fail...."