And it’s all baked directly into a Facebook app, allowing the GOP to capitalize on the relationships that users on the social network have already built with one another.
“With the Social Victory Center, we are revolutionizing the way activists and volunteers participate in Republican campaigns,” said RNC Chairman Reince Priebus in a statement. “We’re breaking down geographic borders and connecting users to a nationwide grassroots network and a wealth of political resources.”
Users first register with a Facebook profile, and input additional informaiton such as their ZIP code and phone number. Then, they’re greeted by the “news” section, which features the latest Republican web ads and an assortment of Republican-friendly news stories, the selection of which depends on users’ location...
...The app will also feel comfortable to users, the Republican’s new media team says, because people are already familiar with Facebook and its myriad apps. Republicans built the app on Facebook instead of on their homepage, GOP.com, partially for that reason....
