Thursday, January 12, 2017

For decades, certain rules governed how politicians dealt with controversy. Until Trump came up with new rules of his own.



...At the heart of the old set of rules was a basic idea: Everyone makes mistakes; when you do, offer a heartfelt apology, and then try to move on. Apologizing has become so widespread in crisis communications that pundits analyze corporate apologies each year to praise the most effective ones. In the 2016 campaign, Hillary Clinton apologized for over a dozen things, ranging from her 1996 use of the word “super-predator,” to her 2002 vote in support of the Iraq War, to her 2009 decision to use a private email server at the State Department, to her 2016 use of the phrase “basket of deplorables.”...
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