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Monday, March 9, 2015

State’s Republicans seek rebranding as power, image erodes

Republicans are down on their luck in California. They don’t hold a single statewide office, and their image isn’t getting any help from their colleagues in Washington, who seem unable to get anything done in Congress. - Carla Marinucci/SF Chronicle

Those problems have led some in the embattled party to conclude that the California GOP is in need of a rebranding, perhaps going so far as to de-emphasize the “R” affiliation in upcoming campaigns....

In a campaign that could emphasize stagnant wages and improvements to education — and not the divisive social issues Republicans have so frequently emphasized — “I won’t be going around with an 'R’ on my forehead,” Sundheim said.

State Assemblyman Rocky Chavez, a Republican from Oceanside (San Diego County) who announced his run for that Senate seat on Thursday, said, “The way that we’re going to win is that ... we’re not going to run a Democrat-Republican race. We’re going to run a California race.”

...“I don’t accept what Republicans have been doing for the last six years” in Washington, he said. Del Becarro said he believes President Obama acted unconstitutionally in issuing an executive order on immigration that has since been put on hold by the courts and which Republicans in Congress tried to tie to the Homeland funding, but he argued the party has failed to make its case. Last year, “Republicans won the (midterm) election ... but they’re not going out and talking to the American people.” KEEP READING