Monday, February 3, 2014

Propaganda Alert: White House Writes NFL Players’ Pro-Obamacare Tweets

“Football fans, hope you’re getting ready for Super Bowl XLVIII, don’t forget you can #getcovered at healthcare.gov,” the Ravens linebacker (Brendon Ayanbadejo) tweeted earlier in the evening. That language was included word-for-word in Lierman’s (Kyle Lierman, a liaison in the White House Office of Public Engagement,) email to a representative at the NFL Players Association on Sunday suggesting “some thoughts on what players could tweet.” - Lachlan Markay/Washington Free Beacon

“They can definitely change these up or put their own spin on these,” Lierman said in the email, obtained by the Washington Free Beacon on Monday.

Many, though, did not significantly change the suggested language. Ayanbadejo sent three tweets, all of which copied Lierman’s suggested language with the exception of the typo in the last tweet.

The Ravens received a $130,000 contract from Maryland Health Connection, the state’s Obamacare exchange, last year to promote Obamacare. The NFL decided to forego an agreement with officials in charge of the Obamacare rollout.

...(Brendon Ayanbadejo's) third effort received a White House retweet, pursuant to assurances in Lierman’s email.

“When folks tweet this out if they or you email me with their handle I can flag it for the @whitehouse and our other twitter handles to be retweeted, etc.,” he (Lierman) wrote.