The Insiders: New Obamacare marketing – ‘Sign up and shut up or the IRS will be calling’

◼ Obamacare was marketed to voters as a health-care overhaul that would allow Americans to benefit from lower costs and more options, and keep their current insurance and stay with their existing doctors if they wanted to. Well, for millions of Americans, none of that is true. As the truth about Obamacare reveals itself, President Obama has admitted that he will have to “remarket and rebrand” his plan. - Ed Rogers/Washington Post

The Democrats’ sappy pleas that they understand they have to win back consumers by “fixing” what’s wrong with Obamacare are bogus. Consumers don’t have a choice. Americans won’t be using the Obamacare exchanges because they find the Obamacare branding and marketing pitches informative and appealing, they will use the exchanges because if they don’t, Obama’s IRS will fine them. The gentle appeals that we will be hearing as a result of all the “rebranding” and “remarketing” are just cynical, doe-eyed scams. The truth is, if you don’t sign up for Obamacare, the IRS is coming after you. Now that’s effective marketing. And the White House knows it.