10) The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition.

When you launch an attack, tie it in as part of a theme and never stop hammering the theme as long as it's true and it works. John Kerry is a flip-flopper, Bill Clinton is a liar, Barack Obama is bankrupting the country and wrecking the economy -- tie your attacks into themes that can be picked up on social media, talk radio, cable TV, and in the blogosphere over the long haul. Why does McDonald's keep running ads? Because it may be that 50th ad or 100th ad you see that gets you to go buy a Big Mac, just as it may be the 50th or 100th time someone hears that Obama is bankrupting the country and wrecking the economy before it sticks. ◼ 12 ways to use Saul Alinsky's Rules For Radicals Against Liberals - Townhall