Romney ◼ has taken the lead in the most recent Gallup poll of battleground states, largely because he has closed the gender gap with Obama after his dominating first debate, and his campaign is spending more than the Obama campaign on television commercials in battleground states.
According to data compiled by ◼ CNN, Romney is spending more than $3 million in Florida and Ohio and over $2 million in Virginia. He is also spending over a million dollars in Iowa and Colorado this week.
Romney's resources allow him to have the air game McCain never had in 2008 against Obama, which makes it more likely Romney's momentum will not fade in the battleground states. When the commercials outside groups -- like Americans For Prosperity and Crossroads GPS -- are buying are factored in, Romney will be more than able to match Team Obama commercial for commercial in the final month of the campaign.
It’s not that Romney has insurmountable leads in FL, VA, and NC, it’s that Team O has to decide how to allocate what’s left of its campaign treasury down the stretch and there are better bets for them than those three states. Triage, in other words. Mitt’s up 4.7 points on average in North Carolina, which would be tough for O to make up, and 2.5 points in Florida, which might be doable but would be hugely expensive in terms of reserving enough ad time to make a dent. I’m a little surprised to see Virginia included — O actually leads there by eight-tenths of a point, although Romney’s (narrowly) won the last three polls, so maybe Obama’s campaign figures it’s not worth resisting that momentum in a state they don’t really need. They do kind of need Colorado, though, and that actually looks tougher than Virginia for them at the moment: Romney leads by seven-tenths of a point and has won six of the nine polls taken since the first debate. If I had to guess, I’d bet they’re looking at Virginia and Colorado now as an either/or situation; if Romney’s lead opens a bit in one rather than the other, that one will be written off and an investment made in the closer state.
What also became clear after the dust began to settle from the rumble on Long Island was the electoral map has narrowed and Obama’s team, while conceding nothing publicly, is circling the wagons around Ohio, Iowa, New Hampshire, and Nevada. Plouffe said that Obama remains strong in all four states, but he would not discuss the specifics of internal polling or voter-contact analytics, saying only that Obama has “significant leads” in all four places.
It is uncharacteristic of Team Obama to concede any terrain, but Plouffe offered no such assurances about Obama’s position in North Carolina, Virginia, or Florida. Romney advisers have seen big gains in all three states and now consider wins likely, although not guaranteed, in all three. They are similarly upbeat about prospects in Colorado but not confident enough to predict victory. That Plouffe left Colorado off his list of states where Obama’s leading and can withstand a Romney surge might be telling…
Romney, according to RCP, has 191 electoral votes. If you add Florida (29), North Carolina (15), and Virginia (13), that brings his total to 248 electoral votes. Add Colorado (9) –which neither campaign is prepared to claim or concede–and Romney’s total rises to 257 electoral votes. If Romney wins Ohio (18) in addition to these states, he would have 275 electoral votes. If Romney loses Ohio, he would need to win Iowa, Nevada, and New Hampshire to reach 273 electoral votes.
