Tuesday, December 6, 2011

Republicans vs. Democrats TV survey results: Lefties want comedy, right wingers like work

Republicans don’t watch MTV’s Jersey Shore. But they dig ABC’s Castle. Democrats don’t like Discovery’s Deadliest Catch. But they swoon for NBC’s Parks and Recreation. - Inside TV
LIBERAL-DEMOCRAT FAVORITES:
– 30 Rock and Parks and Recreation (NBC): Literate media-savvy comedies score high among Dems in general, notes Experian-Simmons senior marketing manager John Fetto. “Sarcastic humor is always a hook for them,” he adds.
– The View (ABC): Shows that skew female tend to do better among Dems, while male-friendly shows tend to do perform higher among Republicans.

CONSERVATIVE-REPUBLICAN FAVORITES:
– Swamp Loggers (Discovery) and Top Shot (History): Gritty documentary-style work-related reality shows on cable index really strongly with conservative Republicans. Swamp Loggers is particularly polarizing.
– Only in America With Larry the Cable Guy, American Pickers, Pawn Stars, Swamp People (History): If you’re a Republican candidate looking to raise money, put ads on History.
– Hawaii Five-O, NCIS, The Mentalist (CBS): Popular crime dramas — except the left-wing Law & Order franchise — tend to draw a conservative crowd.
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