◼ Republicans don’t watch MTV’s Jersey Shore. But they dig ABC’s Castle. Democrats don’t like Discovery’s Deadliest Catch. But they swoon for NBC’s Parks and Recreation. - Inside TV
LIBERAL-DEMOCRAT FAVORITES:
– 30 Rock and Parks and Recreation (NBC): Literate media-savvy comedies score high among Dems in general, notes Experian-Simmons senior marketing manager John Fetto. “Sarcastic humor is always a hook for them,” he adds.
– The View (ABC): Shows that skew female tend to do better among Dems, while male-friendly shows tend to do perform higher among Republicans.
CONSERVATIVE-REPUBLICAN FAVORITES:
– Swamp Loggers (Discovery) and Top Shot (History): Gritty documentary-style work-related reality shows on cable index really strongly with conservative Republicans. Swamp Loggers is particularly polarizing.
– Only in America With Larry the Cable Guy, American Pickers, Pawn Stars, Swamp People (History): If you’re a Republican candidate looking to raise money, put ads on History.
– Hawaii Five-O, NCIS, The Mentalist (CBS): Popular crime dramas — except the left-wing Law & Order franchise — tend to draw a conservative crowd.
Read the rest...